Our communication culture has shifted -- communicators and audiences alike are now demanding dynamic rather than static methods of information delivery.
This is illustrated in a recent Wall Street Journal article of March 4, 2008: The New Workplace Rules: No Video Watching. (link requires subscription)
"In December, Internet users watched more than 10 billion videos on-line, according to comScore Inc. -- one of the single heaviest months for on-line-video consumption since comScore began tracking it in 2006." 10 billion videos viewed on-line in a single month!
Shifts in culture provide opportunities or organizations to think differently and take action to create competitive advantage. This shift is no different.
Today, how does your organization use multimedia in its daily sales operation to communicate with customers?
How would you feel if you learned tomorrow that your key competitor had their sales people using multimedia on a regular basis to:
- Create executive summary multimedia proposals
- Address and respond to customer questions and objections
- Deliver customer stories in the customer voice
- Regularly communicate in personalized, tailored ways with each stakeholder in a Target Account selling model
- Get new customers engaged in conversations sooner
- Receive "voice in the helmet" sales coaching in the minutes prior to sales calls?
Consider, you use multimedia for training/e-learning and marketing (webinars/Flash). What if you had a process that made this a practical tool for sales?
And it will require a different process than that used for training and marketing. The sales use model is different. Content is different. Sales people will need support unlike that required by trainers and marketing people.
But the trend is clear. High demand for video consumption today is a pre-cursor for high demand for production tomorrow. The multimedia tsunami is coming to a computer near you. Are you ready?
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