Relevant Video Communications

We released support for native video as a media type in Avitage Collections this week.

This got me thinking of the questions associated with using video throughout an organization.

John Chambers of Cisco has predicted 90% of internet traffic will be video in just a few years. Who will produce all this video? What will it cost? What un-intended consequences will we bear? How can we prepare for this impending reality?

Here are some questions to consider:

• Are you relying too much on live communications in an online, on demand world?
• Will your text-based content grab attention well enough?
• Do you really know how to create the volume of relevant content to address all your audience variables by roles, issues, buying stages, industries, and purpose -- without an exponential budget increase?
• Is search really the best way to direct busy salespeople to the right content for each selling situation?
• How well do your messages get delivered when your experts aren't available to deliver them directly?
• Are you sending your sales people to engage customers with documents in a video and multimedia world?
• How have you been doing e-learning -- isn't this essentially what lead nurturing is all about?
• What if your competition started sending tailored videos to prospects and customers, how would you respond, how would you feel?
• How would you make your videos relevant for every situation?
• How well do you organize and update your PowerPoint slides and shows -- so, you think you're ready for video?
• Are you losing sleep over the prospect of video as ubiquitous as PowerPoint -- should you be?
• What's the best way to enable an organization of business communicators to regularly assemble and deliver relevant videos?

Avitage Approach

What if marketing pre-produced souce video and multimedia content, not as finished programs, but as modules that could be organized into all common communication scenarios required by marketing for lead nurturing and sales for JIT learning and customer communications?

The result might look something like this.